How would you feel if you enter a market place and there is a range of products on the shelves without any labels on them?
Scary, right?
You might mistake an Odomos cream for a toothpaste, mayonnaise for a skin cream.
It would result into a confusing shopping experience!
Your label is the first thing your customer notices.
Creative packaging and labelling plays an important role for attracting customers; helping them differentiate among brands and enhancing the overall shopping experience.
More than anything, it encourages potential shoppers to purchase your product with ease.
Labelling on packaging has come a long way from, bland and boring to, an essential aspect of marketing.
Attractive packaging with labelling, definitely attracts a person’s attention and, helps assess the product.
Most of the marketing strategies nowadays, with creative packaging and labelling, revolve around how to make your product stand out from the competition and give it a unique identity.
Check out some of the marketing techniques with the help of labelling.
Packaging and labelling #1: Printed bags
Many brands have started using printed non-woven bags, paper bags and courier bags with their company name or logo on the bags.
This helps in free advertising and promotion of the brand.
These bags are environment friendly and reusable.
These can also be used for storing fruits and vegetables, goods, and can be used as an ordinary carry bag as well.
Packaging and labelling #2: Sweet boxes with printing
With their ingenious strategy of changing the Indian mindset of replacing sweets with chocolates, Cadbury has its name printed on every sweet box, that is used as gift during festivals.
A lot of companies have come up with attractive and vibrant sweet boxes for effective marketing.
Also, most of the small food outlets which use disposable food containers for packaging have started labelling their boxes.
It helps these small outlets to differentiate their product with the help of packaging and establish a brand for themselves.
Nowadays as packaging makes all the difference in the customer’s perspective, good and sustainable packaging helps the outlets build a trusted market for themselves.
Packaging and labelling #3: Packaging with logo
Imprinted logos have a greater impact with custom packaging.
This minimal packaging for McDonald’s luxury burger is another example of a marketing strategy, of packaging with logo.
This packaging is different from the same old brown paper bag and help justify the value of the burgers.
This packaging was developed for McDonald’s line of Quarter Pounder Jewellery Burgers.
These are $10 try-it-once luxury burgers, featuring McDonald’s golden arches, packaged in gold foils.
Packaging and labelling #4: Customised bags
Investing a lot of money in marketing and promotion is no more a necessity.
Customised products and personalised services give the best degree of profitability and provide free promotion and advertising.
This is why, most of the companies have started customising their products without compromising on their marketing budget.
So when a customer walks out of your shop, with customised bags and your logo printed on them, its gives your brand a free promotion.
Packaging and labelling #5: Pet bottles with printing
This is a new packaging technique where information is printed directly on the pet bottles with dots of adhesives.
These pet bottles are printed with CMYK inks, which results into a brilliant image with an optical resolution of 1080×1080 dpi.
This process is completely safe and has done away with the need to apply labels on the pet bottles.
The packaging is completely sustainable and the bottles are recyclable.
An attractive packaging and an ingenious labelling will not only help your brand stand out from the rest, but also help you achieve your ultimate goal- maximise sales!
Because packaging is what ultimately sells the product
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