Top 10 Clever Out-Of-The-Box Product Packaging Designs!

In the busy streets of Marihan Bazaar, Mirzapur, when Mr. Srivastav and his daughter removed their old, roughly painted “Gulal Sarees” board, rumors of business shutting down spread like wildfire. Throughout the street, thriving shop owners started making vulturous plans of buying his unsold goods or his shop at throwaway prices. Little did they know, next morning was going to be a whole new unthinkable ordeal.

His daughter, Preeti, was a marketing professional and decided to put her learnings to some good use. At sharp 8 am in the morning, a new shining board embossed with the brand’s name, in italics, was propped up. With glaring bright red color artistically splurged across it dimensions, it was happily basking in its new found glory.

The inaugural day saw a throng of people swarming the little shop and business accelerated.

An even more interesting scenario triggered a few weeks later. People across Mirzapur, were found carrying the same board design printed on non woven bags. Soon, orders started pouring in from across India and the red logo of Gulal, had now become a trusted Mirzapur specialty.

This, is the power of branding.

In today’s world, with “exclusive FMCG products” popping up in every nook and corner of the city, it is imperative for brands to attack a whole new perspective. Thus, entered the experience of its cover. Harnessing the power of packaging, the competition in this market has regurgitated with wit and humor.

After the success of our first post (Top 10 Creative Product Packaging Designs), we decided to list a few of the clever packaging ideas which have caught our attention. The idea was to bank on the literal meaning of the product- “Pun Packaging”, as I would like to christen this style.

1. Listening to Old Songs, the old way

Gone are the days when letters were handwritten on a parchment, your favourite song could only be heard on a radio or watching a movie needed a day’s journey. Yet, the essence of this slow motion life stayed for a lifetime. So, when your father refuses to throw out his old cassettes, here’s how you can convince him! Easily make this package at home with a ribbon on top and his favourite jazz collection inside.

 

 

2. Six Feet Under

With Netflix, bittorrentz and other online streaming websites creeping into our everyday lives, buying of DVD’s has become a decision to ponder over. But who can resist this fantabulously packed, literal translation of the show.

 

3. Every morning, archaically 

The word, “breakfast” has its origin in the Christian custom of breaking fast, from food between the supper meal of one day and receiving Holy Communion the following morning. This brand incorporated the pun into its packaging, copyright and shape. Cereal-ly killing its competition with wittiness.

4. Chocolate Tubes

Imagine gifting your artist friend for their birthday. Biting into the different colors oozing out of these beautifully designed tubes will definitely be one crazy experience.

 

5.Energy Drink

Perfect for Halloween. Smart for pranks. And definitely a ‘blood’y competition for the other energizers.

Relax. That is an Energy drink.

6. Bold humor! 

Hons around the world, let’s pardon this one bun pun. This is pure humor and should be acknowledged for the sheer risk.

7. Sport shoes need to be in their element. At all times

A simple box outside. A stadium inside. Nike campaigns are always catchy, but this one is definitely a six out of the stadium. Who knew exploiting the insides of a shoe box with their intricate art work would enable Nike to go viral ! It sure is a commendable feat.

 

8. How the cops take shots?

A perfect addition to the lifestyle for the likes of cowboys, mafias, cops and artillery lovers. A literal take on the words “shot”, these Tequila gun ensures the drink burns.

 

9. Straight from the farm!

With adulteration finding new sneaky levels of entering into our lifestyles, organic and genuine brands are facing a whole new issue of building trust. Enter the messiah with hay and packaging gave a whole new voice to fresh, straight from the farm feelers for food products.

 

10. Noodle hair, done right

Born with curly hair, my childhood was full of catchy taglines and creative names. One of them was being termed as noodle hair. Well, I thought I was alone, until Spaghetti Straight and Wavy Penne joined the army. Someone did take it seriously and built these, thus, becoming the talk of the town.

Noodle Hair

So, next time your designer asks for your requirements, choose unconventional. It will help your brand stand apart in this fiercely competitive world.

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Image Source : Topito.com