Steve Jobs had an eye for detail.
Hence, Apple Inc. dedicated a whole floor for unboxing.
And of course, “Unboxing” has now become a religion among people.
Sitting in the corner of a small room and considering the space cramp every city is facing today, it is certainly a luxurious move on Jobs’ part. Apple is allowed this kind of privilege though, because, well, it is Apple.
“Packaging can be theater, it can create a story”
And all Jobs did was give the packaging industry its due credit by bringing them on board the cool gang of engineers and artisans. The result is what we witness today. Ten years ago, a package engineering professional was unheard of. Marketing companies bank on the concept of Unboxing (yes, it is like a whole new relevant religion).
If this is not proof enough, marketing campaigns have steadily evolved beyond just mentioning how the product is beneficial. Even packaging engineers wish to go viral in this online era, by showing creative on even the food containers. After scouring through some amazing packaged products, I have picked the finest ones deserving special attention. They are my top ones, simply for pushing boundaries by allowing their products to speak louder using design.
#10
Smirnoff Green Apple
Unwrapping the bottle reveals the real flavor inside!
The design subtly explains the flavored vodka is green apple. It also intelligently helps segregate the bottles during transportation, thus saving time.
#9
City Harvest Grocery Bag
Watch what you eat.. Simply brilliant.
Given a choice between healthy food versus junk food and we all know who ends up victorious. Imagine replacing the above food products inside the paper bags with junk…I thought so too. City Harvest just found a few more customers!
#8
Butter! Better!
Killing two birds with one stone.
Wouldn’t you agree that applying butter is a pain, especially during traveling? But a handy knife built as packaging? What a Smart move!
#7
Delicious Milk Soap
Staying true to its name.
This comes on my list because it creatively incorporated branding in product design. The presence of milk ingredient in the soap has been cleverly emphasized.
#6
Beehive
Tastes like pure honey. Isn’t the bear proving it?
So, bears like honey from the beehive. This simple fact has been exploited by Beehive designers as biscuits in simple plastic containers is just too mainstream.
#5
Nike Air
Wait, didn’t shoes come in boxes? Nike did pass breezily!
In order to prove the lightweight and durability of the shoes, Nike came up with this innovative packaging to publicise the features of these specially engineered shoes.
#4
Note Headphones
Hit the right note, didn’t they?
With an overly saturated earphone market, adding any exceptional feature to stand out is a Herculean task. This unique style of packaging is one of those examples which makes you wonder why no one has done it yet.
#3
Festina Waterproof Watches
Because just claiming features is old school marketing!
It is usually a case when your “waterproof” product is waterproof only under certain “terms and conditions”. Festina used quite a clever tactic, to race ahead of its competitors by simply removing the asterisk off waterproof.
#2
Blood of Grapes
Talk about busting myths, placing facts, features, benefits and everything relevant into the packaging of the product. Phew!
Usually the only use of wine bottles after drinking is in the garbage bin. But Blood of Grapes broke the wine bottle packaging norm. They re-structured the packaging quite intelligently. Customising the bottle into a beautiful shape of the heart, with the cork saying Rh+ and red wine pouring out, an amazing significance of blood, is sheer genius.
#1
Parmesan Cheese Pencils
Thinking out of the (pencil) box!
This one had to easily top the list.
If you are a cheese lover you will know the pleasure of eating raw cheese. On seeing this, I did wonder why on earth was cheese even sold in cardboard boxes as cubes? I mean these are easy to grate, easy to carry, easy to chew, while all the time having an aesthetic value to it. Also, the cost of packaging gets greatly reduced while branding increases significantly.
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